CX08 Marketing Plan
October 19th, 2007Our new marketing and outreach group has been hard at work developing a marketing plan for our plug-in hybrid and the Challenge X competition. You can find the document through the following link:
Our new marketing and outreach group has been hard at work developing a marketing plan for our plug-in hybrid and the Challenge X competition. You can find the document through the following link:
If you’re interested in joining Team Fate we are having an orientation meeting:
Thursday, October 11th
3- 5 pm
1070 Bainer Hall
We often advertise for Electrical Engineers, Mechanical Engineers and Managerial Economists, however you don’t have to be from any specific major to join and help out!
Working on this project gives good insight into possible career fields, helps develop and strengthen engineering skills, and our outreach group gets to work on real marketing strategies.
So come by, learn what PHEV’s are all about from the guy that started it all, and see what projects we are working on!
We’re Back!!
Much has happened since we got back from competition.. summer’s hit, while most of the team has gone off to summer jobs, etc.. there are several of us still around, working just as hard as usual to prepare for year 4 competition.
The 2008 Escape Hybrid will serve as the base for the PHEV conversions.
Ford Motor Company CEO Alan Mulally and Edison International CEO John Bryson announced today that Ford is partnering with Edison subsidiary Southern
California Edison in a multi-year, multimillion dollar project to, in Mulally’s words, “investigate and figure out how to commercialize plug-in hybrids.”
Ford will supply twenty stock Escape hybrid SUVs to Southern California Edison, to be placed with “average consumers.” After real-world baseline data is collected from the vehicles, Ford will convert the Escapes to plug-in hybrids with lithium-ion battery packs from an unnamed battery supplier, then return them to consumers for comparison testing.
Click here for the final Outreach Report for competition year 2007. PDF file can be viewed with Acrobat Reader.
Click here for the March outreach update. PDF file can be viewed with Acrobat Reader
Click here for the Outreach Plan. PDF files can be viewed with Acrobat Reader